Short brand fallback per script family. Used by
buildPageTitle when the full SITE_NAME would push the
<title> past the SERP budget but a shorter variant would fit.
Latin → "EPM" (3 chars, ASCII-safe in news cards)
CJK → "EPM" (Latin abbreviation reads correctly in JP / KO / ZH SERPs)
RTL → Arabic abbreviation "EPM" works in both Arabic and Hebrew
SERP cards (Bing/Google render the Latin token RTL-isolated)
Per-locale overrides live in SHORT_SITE_NAMES below so a
future editorial change (e.g. a registered Arabic brand) only
touches the table.
Short brand fallback per script family. Used by buildPageTitle when the full
SITE_NAMEwould push the<title>past the SERP budget but a shorter variant would fit.Per-locale overrides live in SHORT_SITE_NAMES below so a future editorial change (e.g. a registered Arabic brand) only touches the table.